Pick & Mix Poles

End user customisable range of curtain poles

A range of mix & match curtain rails and accessories for a leading UK department store

Working on a tight deadline to supply a successful full range concept proposal, including 3D Printed samples. Working hand in hand with the client on range rationalisation before tooling and production. We also supplied packaging design, instructions, in store work books and marketing material.

Style Brief

Working to several key design brief themes, around 30 designs were presented where we worked with the client to perform a range rationalisation.

Common Parts Bin

Due to the tight time scales using common parts across the range reduced timescales and costs.

FEA Stress Testing

All structural components underwent FEA analysis before drawings were sent to the factory and full testing of first off and production parts.


Liaising directly with the client and the factory, modifying designs where required ensured fast lead times and specification were met exactly.